Skip to content
Back to the galaxy

Case study · 2025

Beta

AutoMarket

A vehicle import and profitability platform for tracking cars from purchase to resale.

Role
Product design & full-stack development
Year
2025
Stack
Next.js, Supabase, Charts, Auth
automarket.app/inventoryAutoMarketInventory pipelineAdd newPurchased12Shipping25Customs24Listed20Sold7Overview38%27%20%15%Shipping+$2,011Customs+$2,240Listed+$1,301

01

Project Overview

AutoMarket is an operating system for small vehicle import businesses. It follows each car from auction purchase through shipping, customs and listing to final sale — and shows the real profit at every step.

02

Problem

Importers track vehicles across spreadsheets, chats and invoices. Costs like transport, duties and repairs get lost, so the true margin on each car is only known — if at all — long after it is sold.

03

Solution

A single pipeline where every vehicle carries its own cost ledger. Stages, documents and expenses live together, and live profitability charts show which purchases are worth repeating.

04

My Role

Product design & full-stack development

  • Discovery sessions with importers to map the real workflow
  • Data model for vehicles, stages and cost ledgers
  • Dashboard, charts and responsive UI
  • Authentication and role-based access with Supabase

05

Tech Stack

  • Next.js
  • Supabase
  • Charts
  • Auth

Connected planets

06

Key Features

  • 01

    Vehicle pipeline

    Five clear stages from purchase to sale, with status and documents on every card.

  • 02

    Cost ledger

    Purchase, shipping, customs and repair costs roll up into a live margin per vehicle.

  • 03

    Profit analytics

    Charts compare margins by make, source and month to guide future buying.

  • 04

    Team access

    Secure auth with roles so partners and staff see exactly what they need.

07

Screenshots

automarket.app/pipelineAutoMarketPipeline boardNew itemPurchased3Shipping4Customs3Listed4Sold3
Pipeline boardA board view makes it obvious where every vehicle is and what is waiting.
automarket.app/dashboardAutoMarketProfitability dashboardExportCapital deployed$92.2k▲ 6.5%Avg. margin23.8%▲ 3.2%In transit468▲ 16.0%Sold629▼ 12.9%Performance$79.0kWatchlist
Profitability dashboardCapital deployed, margins and stock in transit at a glance.
automarket.appVehicle76Costs1,253
Yard-ready mobile viewUpdate a vehicle's stage or add a receipt straight from the yard.

08

Challenges

  1. 01

    Modelling messy reality

    Costs arrive in different currencies and at different times; the ledger had to stay accurate as information trickled in.

  2. 02

    Charts people trust

    Profit charts needed to explain themselves, so every number links back to the vehicles and costs behind it.

  3. 03

    Secure multi-user data

    Row-level security policies keep each business's data isolated without complicating the client code.

09

What I Learned

  • Sitting with real users beats guessing at workflows.
  • A good data model makes the UI almost write itself.
  • Postgres row-level security is a powerful default for multi-tenant apps.

10

Result

A focused platform that replaces scattered spreadsheets with one source of truth for inventory and profit — currently in beta with early users.

Pipeline stages
5
Cost categories
6
Status
Beta

Next mission

Startup War Room

A founder-focused command center for tracking growth, revenue, leads, risks, and execution.

Read case study
warroom.app/commandStartup War RoomCommand centerExportRevenue$72.3k▲ 12.7%Leads603▼ 3.2%Burn$86.3k▲ 2.5%Runway19 mo▼ 7.3%Performance$48.2kWatchlist